Your Privacy Rights
Last Updated July 8, 2016
VALLEY’S COMMITMENT TO PRIVACY
We respect your right to privacy. We do not sell, rent, share or disclose personal information to third parties without your prior consent, except in the circumstances described in this Privacy Statement. In addition, your ability to make informed choices about the uses of your information is important to us. This privacy statement explains our policy regarding the collection, use, disclosure and protection of personal information. Below we provide detailed information about our privacy practices:
A. WHAT IS PERSONAL INFORMATION?
Personal information is information that identifies an individual or that can be reasonably associated with a specific person or entity, such as a name, contact information, Internet (IP) address and information about an individual’s purchases.
B. COLLECTION OF PERSONAL INFORMATION
We collect the personal information that you provide us, such as when you:
- sign up for or renew your Valley membership;
C. PROTECTION OF PERSONAL AND CREDIT CARD INFORMATION
We have physical, administrative and technical security measures in place to protect personal information from loss, misuse or alteration while it is under our control. We are required to collect, process and maintain payment card information in accordance with the data security rules adopted by credit card companies such as Visa, MasterCard and American Express. This means that we do not retain debit card PINs or credit card security codes, and that any time we maintain a credit card number, such as when you create an online account, we must limit access to it and use strong encryption to protect it. Further, when you enter personal information online, that information is encrypted prior to transmission using a security protocol called SSL (Secure Sockets Layer). We also use SSL to allow you to securely view your online account and registration information.
Online account information is accessible only by using a password. You must keep your password confidential.